Wednesday, August 11, 2010

Tap in Tuesday

So I attended the first Montreal "Tap in Tuesday" (http://tapintuesday.wordpress.com/) meeting. The idea is to provide an opportunity for budding future entrepreneurs to meet with current entrepreneurs to allows the mixing of secret sauce, so perhaps we can all be successful.

The first meeting was mentored by Sebastien Provencher (http://blogs.praized.com/seb/), He provided an insightful account of his involvement in Praized Media (http://www.praizedmedia.com) from its inception through 3 product cycles to the current Needium (http://needium.com/) a local social marketing tool.

During the talk Sebastien discussed the notion of taking and owning a space in the technology field. In the case of Praized Media they have adopted the "local social" space, becoming world leaders, and then exploited this to provide marketable products based around the ideas they have put forward.

With the idea of carving your own perceived space, and building a large person social network, it help to promote you product once it comes to market, which in many case is the different between success and failure.

No comments:

Post a Comment